Customer and employee experience requires an approach that’s fast and agile to keep up with constantly evolving expectations. Cognizant assembles a global network of systematic thinkers and storytellers to design and deliver experiences with business impact. Our end-to-end practice includes foresight strategists, anthropologists, experience designers and technologists, all working together to ensure that experience design retains integrity in delivery.
Cognizant is positioned in the Leaders quadrant for its CRM and CX implementation services, ability to execute and completeness of vision. We are confident our recognition is due to our strong market presence, high growth rate, strong technical implementation skills and our effectiveness at leveraging industry expertise in banking/securities, insurance, healthcare, life sciences, retail and travel/hospitality.*LEARN MORE
Creating future experiences require people from multiple disciplines coming together to solve big problems. We have integrated specialist companies into our practice to enable experience transformation. These experts support our Interactive delivery teams, who provide design, UX/UI and content at scale, as well as AR/VR, conversational AI and other emerging technologies.
The winners in the experience economy are the brands that focus on using AI to be more meaningful and relevant to their customers. Get insights on how effectively AI can be applied to create memorable customer experiences that deliver more value, more rapidly.LEARN MORE
Over half of millennials would be indifferent if the brands they use disappeared, according to research from Cognizant’s Center for the Future of Work. Your brand’s survival depends on your ability to deliver superior CX.
So here’s an in-depth look at the three imperatives of transforming your organization for the experience economy.LEARN MORE
The marketing industry is in upheaval. To remain relevant and grow market share, they must move beyond messaging and media to address all aspects of customer experiences.
Find out how marketers can deliver the ultimate customer experience by integrating three fundamental capabilities.LEARN MORE
Business and design often borrow expertise from researchers—and even data scientists—to assess problems in the customer experience, identify pain points, and reveal uncovered wants and needs.
Smart insights can help build new digital products and improve existing ones, and make them uniquely human-centered.LEARN MORE
‘Guiding Principles on the Journey to Intelligent Automation’ encompasses a proven framework and standards that adopters can look to as they embark upon their respective digital transformation journeys and harness the benefits of intelligent automation.LEARN MORE
We bring together five key capabilities to deliver a suite of offerings, including strategy and design, content, marketing and social as well as platforms and technology.
At the heart of a great user experience lies an excellent user interaction across all of an organization’s platforms. Cognizant Interactive brings together systematic thinkers and storytellers in one cross-functional team to transform the end-to-end customer experience.
Studies show that workforce productivity has a direct impact on the competitive position of organizations globally. We develop and deliver the operational model and organization design that transforms employee experience and engagement, which underpin business growth.
One-stop shop provides end-to-end services across content strategy, creative, production, management and distribution efforts. It Includes:
Omnichannel need is driven by elevated and evolving expectations. Our depth across digital and physical channels and our ability to look above the traffic to see the patterns and dynamic journeys allows us to design more fluid customer experiences. We deliver services including ecosystem design, management and optimization to ensure seamless customer experience.
As more and more customers expect a contextually relevant digital experience, brands need to compete on ‘experiences’ rather than ‘products.’ Adobe Experience Cloud enables brands to create, manage and deliver relevant, personalized experiences. And Cognizant Interactive delivers the full gamut of offerings including strategy, configuration, customization, upstream and downstream integration, and optimization services. Recognized in the Adobe Experience Manager - Run & Operate Specialization in the Americas in 2019.
We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.
“Even more pressure is now on enterprises, particularly those selling to and supporting consumers, to evolve their customer experience and brand differentiation strategies for these voice-enabled interfaces,” said Matt Smith, conversational AI practice leader.
Resident's Nectar mattress brand launches "Awaken Great Sleep" ad campaign featuring motivational sleeper Yawn Yawnson.
Cognizant (Nasdaq: CTSH) today announced that it has designed and implemented a digital solution enabling MG Motor India to deliver a seamless and intuitive brand experience to customers of the Hector SUV—the country's first ‘connected internet car’.
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Gartner: Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide, Patrick Sullivan, Ed Thompson, 7 February 2019.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. The report was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.